9 SEPTEMBER 2027 - ON AN ONLINE DEVICE NEAR YOU
The Enterprise Architecture Show
ABOUT
What’s switchON all about?
switchON brings together Enterprise Architects, technology leaders & change makers to share what’s really happening inside organisations. No ivory towers, no recycled presentations & no sitting on the fence.
It’s a place to challenge thinking, exchange practical experience, discover new ideas & connect with the architects shaping what comes next. Making EA work in large complex organisations is very different to EA theory - switchON provides the venue to showcase how architects make EA work in the real world.
Community
Connect with a community of architects that understand your challenges & opportunities. Share experiences, build meaningful relationships & learn from people who are pushing the boundaries
Insight
We empower speakers to discuss the challenges & experiences that are most valuable to them - straight talking ideas & perspectives with no agenda other than to enrich the community.
Challenge
We believe the best conversations happen when conventional thinking is challenged. Hear different perspectives, question the status quo & explore how EA must adapt to meet business challenges.
Impact
Architecture is about more than frameworks & technology, it’s about making change happen. Discover new ways to demonstrate value, influence decisions & create meaningful impact.
Who should attend
> Enterprise Architects
> Enterprise Data Architects
> Business Architects
> Transformation Leaders
> Chief Architect
> Heads of Architecture
> IT Architects
> Solution Architects
> Digital Architects
> Information Architects
> Domain Architects
> CTOs & CIOs
Speakers 2026
Biplab Sah
Global Director, EA, Smart Factory
Mars
Hal Hallsson
Principal Enterprise Architect
Bison Transport
José Freitas
Lead Enterprise Architect
IATA
Michel Applaincourt
Enterprise Architect
ING Belgium
Romain Chapon
Progress Leader Architecture
Michelin
Spyros Lomis
Senior Enterprise Architect
VIG
Whynde Kuehn
Author
Strategy to Reality
Gard Havelin
VP of Solutions Consulting
Ardoq
Ibrahima Ndiaye
CTO Digital Factory
RATPgroup
Laurel Phelan
Dir Strategic Customer Accounts
Orbus Software
Morten Stender
Partner
Next-Insight
Rune Brodersen
Chief Commercial Officer
Qualiware
Stephen Strebel
Enterprise Architect
Zürcher Kantonalbank
Yogini Kale
Lead Enterprise Architect
Scania Group
Gayathri Shankar
Global EA - Manufacturing
Hitachi Energy
Itiel Maayan
Chief Architect
AT&T
Lisa Woodall
Author
Whatever Next
Oliver Cronk
CTO
Cronk Advisory
Selmin Danis Oncul
Domain Lead - Corporate EA
E-ON
Stéphane Vanrechem
Senior Analyst
Željko Obrenović
Group Chief Architect
AVIV Group
Grant Ecker
Founder
Chief Architect Network
Joshua Carroll
CTO
Solace
Magdy Louis
Senior Architect
Cisco
Pawan Dubey
Head of Enterprise Architecture
Luminus
Siva Suresh Nagisetty
Enterprise Architecture Lead
Syngenta Group
Tom Fairbairn
Distinguished Engineer
Solace
AGENDA
The schedule is based on the Central European Time Zone
Opening Remarks
Philip Bell, Director, Sofa Summits
When Systems Decide – Rethinking the Impact of Decisions in an AI World
Ibrahima Ndiaye, CTO Digital Factory, RATPgroup
How Bison Transport's Real Time, Event Driven Architecture is Laying a Solid Foundation for Becoming an Agentic Enterprise
Hal Hallsson, Principal Enterprise Architect, Bison Transport & Joshua Carroll, CTO, Solace
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
SSDLC - CISO and Enterprise Architects Working Together - Collaborating to Create Real Business Impact
Itiel Maayan, Chief Architect, AT&T
From Application Sprawl to Agent Sprawl: The Governance Conundrum
Gard Havelin, VP of Solutions Consulting, Ardoq
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
EA Value at Last - Reviewing Best Practices & Activities Architects Must Adopt to Mature their EA Practice
Stéphane Vanrechem, Senior Analyst, Ex-Forrester
Reskilling Enterprise Architects for the AI Era: From Artifacts to Influence - Agency, Judgement & Persuasion
Željko Obrenović, Group Chief Architect, AVIV Group
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Architecting Trustworthy AI: Governance, Risk & Accountability Models for Enterprise-Grade Intelligent Systems at Scale
Pawan Dubey, Head of Enterprise Architecture, Luminus
From Governance to Influence: Evolving the EA Role in Product-Centric & Platform-Driven Organisations
Selmin Danis Oncul, Domain Lead - Corporate EA, E-ON
DTO - Digital Twin of an Organisation - You’re Closer than you Think
Rune Brodersen, Chief Commercial Officer, Qualiware
Governing AI in the Enterprise: The Strategic Role of Enterprise Architecture
Laurel Phelan, Director, Strategic Customer Accounts, Orbus Software
How Architects Add Value: Up & Down the Corporate Elevator Floors
Stephen Strebel, Enterprise Architect, Zürcher Kantonalbank
From Silos to Platforms: How Enterprise Architects Are Reshaping Digital Business Strategy
Michel Applaincourt, Enterprise Architect, ING Belgium
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Modernising Core Systems Without Disruption: Architecture Strategies for Incremental Transformation in Large, Complex Enterprises
Siva Suresh Nagisetty, Enterprise Architecture Lead, Syngenta Group
Scale is Important, but Repeatability is Key - Efficiency is the Price of Admission for Scale
Biplab Sah, Global Director, EA, Smart Factory, Mars
EA Framework to Accelerate AI Adoption for Business Transformations - Human in Loop Aspect to Mitigate Risks
Yogini Kale, Lead Enterprise Architect, Scania Group
Architecture as a Common Language: Connecting Strategy, Transformation & Impact
Morten Stender, Partner, Next-Insight
When the Technology Layer Starts Moving: An Enterprise Architect's View of What's Actually Changing
Magdy Louis, Senior Architect, Cisco
Next Generation Digital Threads - The Semantic Digital Twin: An Interoperable "Single Source of Truth”
Gayathri Shankar, Global EA - Manufacturing & R&D, Hitachi Energy
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Chief Architect Network - Architecting Intelligence - AI Readiness vs Human Readiness
- Whynde Kuehn , Author, Strategy to Reality
- Oliver Cronk, CTO, Cronk Advisory
- Lisa Woodall, Author, Whatever Next
Moderator: Grant Ecker, Founder, Chief Architect Network
The Pace of Change - How EA Must Continually Adapt to Meet the Ever Changing Needs of the Enterprise
- Spyros Lomis, Senior Enterprise Architect, VIG
- José Freitas, Lead Enterprise Architect, IATA
- Romain Chapon, Progress Leader Architecture, Michelin
Moderator: Tom Fairbairn, Distinguished Engineer, Solace
Closing Remarks
Philip Bell, Director, Sofa Summits
Registration Options
* Sofa Summits reserves the rights to cancel the registration if the registration conditions are not met or the registration details are false.
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Sponsorship
Our virtual conferences look & feel like the real thing - complete with speaker sessions & an exhibition hall. But you don't have to leave your computer to display your products & services, chat with attendees & generate high-volume, targeted leads. No flights, no hotels, no expensive booth setup - no hassle.