11 SEPTEMBER 2025 - ON AN ONLINE DEVICE NEAR YOU
The Enterprise Architecture Show
ABOUT
The challenge for Enterprise Architects is continually evolving - organisations are becoming more reliant on technology to deliver competitive advantage, but how can this be delivered in a way that enables innovation?
switchON will showcase how the future of enterprise architecture depends on the ability to engage across the organisation - from an ivory tower to an empowered community.
Pushing Boundaries
We do not sit on the fence at switchON - speakers are encouraged to address the most difficult questions, by sharing experiences & getting involved in the discussion you can shape the future too
Cutting Edge Content
Our promise to you is top class content, speakers & discussions - all presentations are specially created for switchON, putting you at the forefront of change & to leave you inspired for the future.
Unlocking Value
EA’s can harness the knowledge locked up within the organisation, balancing control with adaptability to drive innovation & change across the business. Join us & get connected at switchON
Building Influence
Are you struggling to gain influence in your organisation? Frustrated that stakeholders won’t buy in? You’re not alone! switchON brings together like minds to provide ideas & tools on how to build your influence
What’s switchON all about??
Who should attend
> CIO's
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> Vice President IT
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> Head of Enterprise Architecture
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> Head of Cloud Architecture
> Head of Data Architecture
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> Head of IT/Business Applications
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> Head of IT
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> Enterprise Architect
> Head of Process Management
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> Cloud Architect
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> Data Architect
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> Business Architect
Speakers
Aditi Vyas
Lead Architect
Lloyds Banking Group
Dhivya Murali
Senior Enterprise Architect
Capco
Ibrahima Ndiaye
CTO Digital Factory
Groupe RATP
Mushtaq Ahmed
Digital Transformation Advisor
Confidential Govt. Entity
Ruud Verheijden
Senior Enterprise Architect
CZ
Stephan Schilling
Head of IT Enterprise Architecture
Whynde Kuehn
Author
Strategy to Reality
Anne-Kathrin Luckhoff
Senior Enterprise Architect
FIEGE
Dushyant Bhardwaj
Head of Architecture
Arriva Group
Knut-Olav Traa
Head of Enterprise Architecture
Avinor
Nadzeya Stalbouskaya
Technology Lead
IAG Transform
Sathya Puvvadi
Senior EA - IT&D-R&D
Reckitt
Tayo Carvalhal
Head of Enterprise Architecture
3Shape
Antonio Solazzo
Senior Lead Enterprise Architect
Hitachi Energy
Fernando Blanco
Senior Enterprise Architect
Nestle
Mart Hoogvliet
Account Executive
ValueBlue
Patrick Storms
Senior Solutions Consultant
ValueBlue
Seth Lippincott
Sr Product Mkt Manager
SAP LeanIX
Verny Quartara
Enterprise Architect
Landsec
Dean Murphy
IT&D Director - EA
Reckitt
Grant Ecker
Founder
Chief Architect Network
Morten Stender
Partner
Next-Insight
Peter Pugh-Jones
EMEA Field CDO
Confluent
Shekhar Kulkarni
Chief IT Architect
Deutsche Telekom
Viviana Echeverry
Global Chief Digital EA
IKEA
AGENDA
The schedule is based on the Central European Time Zone
Opening Remarks
Philip Bell, Director, Sofa Summits
From Alignment to Advantage: EA as a Catalyst for Business Innovation
Viviana Echeverry, Global Chief Digital Enterprise Architect, IKEA
Data Streaming in the Age of AI - How AI Agents Require Real-Time Data Streaming for Decision-Making at Scale
Peter Pugh-Jones, EMEA Field CDO, Confluent
Cognitive Enterprise : Architecting Business transformation with AI
Shekhar Kulkarni, Chief IT Architect, Deutsche Telekom
From Chaos to Clarity: Stay in Control While AI Makes Everyone an Innovator
Patrick Storms, Senior Solutions Consultant & Mart Hoogvliet, Account Executive, ValueBlue
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
AI Agents for Reference Architecture & Enterprise Architecture - Improving Consumption & Architectural Governance
Sathya Puvvadi, Senior EA - IT&D-R&D & Dean Murphy, IT&D Director, Reckitt
Driving Innovation through Modern EA Operating Models: From Ivory Towers to Embedded Impact
Dhivya Murali, Senior Enterprise Architect, Capco
From Federated to Autonomous: The Next Evolution in Enterprise Architecture Governance
Nadzeya Stalbouskaya, Technology Lead, IAG Transform
Mastering Change: Strategy & Target Architecture with Next-Insight
Morten Stender, Partner, Next-Insight
Architecting the Intelligent Enterprise: Embedding AI into Core Capabilities
Fernando Blanco, Senior Enterprise Architect, Nestle
Agile Enterprise Architecture: Increasing Business Agility - Lessons Learnt from Implementing Agile EA
Knut-Olav Traa, Head of Enterprise Architecture, Avinor
EA Strategy: Evaluating & Categorise Applications - Enhancing Gartner TIME Methodology
Antonio Solazzo, Senior, Lead Enterprise Architect, Hitachi Energy
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
The Power of Partnership: Architecture as a Connector to Drive
Transformation
Whynde Kuehn, Author, Strategy to Reality
Establishing Enterprise Architecture in Scale-Ups: From Start-Up Mentality to Strategic Value Creation
Tayo Carvalhal, Head of Enterprise Architecture, 3Shape
AI Governance: The Foundation of Effective AI Adoption
Seth Lippincott, Sr Product Marketing Manager, SAP LeanIX
Enterprise Architecture as the Strategic Backbone for End-to-End Digital Transformation
Stephan Schilling, Head of IT Enterprise Architecture
Are You Still Fighting Fires? How EA Bridges Efficient & Effective Business & IT Collaboration
Anne-Kathrin Luckhoff, Senior Enterprise Architect, FIEGE
Architecture that Scales Teams, not Just Systems - Enhancing the Effectiveness of Development Teams
Ruud Verheijden, Senior Enterprise Architect, CZ
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Taming Complexity at Scale: Solving the Architecture Challenge in Modern, Hybrid Enterprises
- Verny Quartara, Enterprise Architect, Landsec
- Ibrahima Ndiaye, CTO Digital Factory, Groupe RATP
- Aditi Vyas, Lead Architect, Lloyds Banking Group
Moderator: Peter Pugh-Jones, EMEA Field CDO, Confluent
Chief Architect Network - Open Discussion with Leading Architects - Get your Questions Ready
- Shekhar Kulkarni, Chief IT Architect, Deutsche Telekom
- Mushtaq Ahmed, Digital Transformation Advisor, Confidential Government Entity
- Dushyant Bhardwaj, Head of Architecture, Arriva Group
Moderator: Grant Ecker, Founder, Chief Architect Network
Closing Remarks
Philip Bell, Director, Sofa Summits
Registration Options
IT and Digital Transformation Practitioners
For those working in Enterprise Architecture, IT and AI at end user companies
€ 100
% Early Bird Ticket until 11 August - €100 after the date
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% Access to SwitchOn Summit
% One 2 One Speed Networking
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% Private and Public Chat
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% Virtual Exhibition
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* Sofa Summits reserves the rights to cancel the registration if the registration conditions are not met or the registration details are false.
Sponsors
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Supporting Partner
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Sponsorship
Our virtual conferences look & feel like the real thing - complete with speaker sessions & an exhibition hall. But you don't have to leave your computer to display your products & services, chat with attendees & generate high-volume, targeted leads. No flights, no hotels, no expensive booth setup - no hassle.