27 FEBRUARY 2025 - ON AN ONLINE DEVICE NEAR YOU
The Enterprise Architecture Show
Co-Host Partner
ABOUT
The challenge for Enterprise Architects is continually evolving - organisations are becoming more reliant on technology to deliver competitive advantage, but how can this be delivered in a way that enables innovation?
switchON will showcase how the future of enterprise architecture depends on the ability to engage across the organisation - from an ivory tower to an empowered community.
Pushing Boundaries
We do not sit on the fence at switchON - speakers are encouraged to address the most difficult questions, by sharing experiences & getting involved in the discussion you can shape the future too
Cutting Edge Content
Our promise to you is top class content, speakers & discussions - all presentations are specially created for switchON, putting you at the forefront of change & to leave you inspired for the future.
Unlocking Value
EA’s can harness the knowledge locked up within the organisation, balancing control with adaptability to drive innovation & change across the business. Join us & get connected at switchON
Building Influence
Are you struggling to gain influence in your organisation? Frustrated that stakeholders won’t buy in? You’re not alone! switchON brings together like minds to provide ideas & tools on how to build your influence
What’s switchON all about??
Who should attend
> CIO's
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> Vice President IT
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> Head of Enterprise Architecture
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> Head of Cloud Architecture
> Head of Data Architecture
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> Head of IT/Business Applications
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> Head of IT
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> Enterprise Architect
> Head of Process Management
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> Cloud Architect
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> Data Architect
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> Business Architect
Speakers
Advait Thakur
Principal Enterprise Architect
Takeda
Chloe Gray
Head of Enterprise Architecture
Nationwide
Ioana Bour
Manager Enterprise Architecture
ABN-AMRO
Kathryn Goddard
Senior Enterprise Architect
Nationwide
Mohamed Abd El Kader
Chief Enterprise Architect
PWC
Pavlos Kalogeras
Senior Enterprise Architect
Lufthansa Group
Shikha Merchant
Principal Architect
Royal London
Alan Inglis
Transformation Facilitator
DEFRA
Garima Singh
Chief Architect & Global VP
IKEA
Itiel Maayan
Chief Enterprise Architect
AT&T
Luca de Risi
CEO
MEGA International
Nick Reed
Chief Strategy Officer
Bizzdesign
Peter Pugh-Jones
Director, Strategic Accounts
Confluent
Soniya Mahale
Senior Enterprise Architect
Nationwide
Anjali Subburaj
Advisory Board Member
Mach Alliance
Grant Ecker
Founder
Chief Architect Network
Jesús Barrasa
RVP Sales Engineering
Neo4j
Manfredi Re
Enterprise Architect
Barilla
Pascal Dussart
Business Architect
Rubi Kaur
Chief Enterprise Architect
Lloyds Banking Group
Vinay Sail
Lead Enterprise Architect
JDE Peet's
Baz Singh
Chief Architect
Specsavers
Ibrahima Ndiaye
Enterprise Architect
Groupe RATP
Junior Brandt
Europe Network Leader
Chief Architect Network
Mart Hoogvliet
Account Executive
ValueBlue
Patrick Storms
Senior Solutions Consultant
ValueBlue
Sakari Olli
Chief Enterprise Architect
Wartsila
Yogini Kale
Enterprise Architect
Scania
AGENDA
The schedule is based on the Central European Time Zone
Opening Remarks
Philip Bell, Director, Sofa Summits
Fueling Data & AI Transformation with Real Business Impact at IKEA - The Role of EA in the Journey
Garima Singh, Chief Architect & Global VP, IKEA
A Unified Force in Enterprise Architecture: Insights from Industry Leaders
Luca de Risi, CEO, MEGA International & Nick Reed, Chief Strategy Officer, Bizzdesign
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Minimum Viable Architecture - Streamline Design Processes, Enhance Productivity & Deliver Robust Solutions
Itiel Maayan, Chief Enterprise Architect, AT&T
Knowledge Graphs: The Strategic Foundation for AI-Ready Data in the Enterprise
Jesús Barrasa, RVP Sales Engineering, Neo4j
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Aligning EA with Strategic Business Objectives - Support & Driving Business Strategy
Ioana Boar, Manager Enterprise Architecture Pool, ABN-AMRO
Transforming Value Delivery Using Design Sprints - Improve Value Delivery in Global Organisations
Alan Inglis, Transformation Facilitator, DEFRA
Five Things You Need to Know About Data Streaming in 2025
Peter Pugh-Jones, Director, Strategic Accounts, Confluent
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Shifting from Governance to Influence: A Different Approach for Entreprise Architecture
Ibrahima Ndiaye, Enterprise Architect, Groupe RATP
Better Strategy Execution with Benefit Maps - Support Stakeholders & Enhance Overall Goal Clarity
Pascal Dussart, Business Architect
Integrating AI/ML into EA - Incorporating AI/ML into EA Practices & Frameworks
Advait Thakur, Principal Enterprise Architect, Takeda
Transforming Legacy Systems - Modernising or Replacing Legacy Systems while Minimising Risk & Disruption
Patrick Storms, Senior Solutions Consultant & Mart Hoogvliet, Account Executive, ValueBlue
Measuring & Communicating Value - Impact Assessment & Stakeholder Communication
Speaker to be confirmed
Governance of AI - Ethical Considerations & Governance Structures for Responsible AI
Session Reserved for SAP LeanIX
Digital Transformation for Siloed Businesses - Top down vs Bottom Up Approaches
Shikha Merchant, Principal Architect, Royal London
A Practical Use Case on Business Capability Mapping - Aligning IT & Business Goals
Manfredi Re, Enterprise Architect, Barilla
High Quality Data is the Fuel for AI - Learnings from AI Development - How to Ensure Quality Data?
Sakari Olli, Chief Enterprise Architect, Wartsila
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Enterprise Architecture Action Framework for Accelerating Digital Transformations
Yogini Kale, Enterprise Architect, Scania
Holistic Approach to Interoperability in Composable Commerce - Establishing Interoperability of Processes & Teams
Anjali Subburaj, Advisory Board Member, Mach Alliance
Practical Insights on Application Rationalisation: A Real-World Journey
Vinay Sail, Lead Enterprise Architect, JDE Peet's
Architecture Leadership & Storytelling - Articulating Successes Across the Business
Speaker to be confirmed
Maximizing Business Impact: Strategic Enterprise Architecture for Lasting Value Creation
Session Reserved for Apollo GraphQL
Creating Lasting Impact: Core Principles for Sustainable Enterprise Architecture Success
Session Reserved for Next-Insight
Plug-in EA to Value Stream/Product Based Frameworks - Examples & Best Practices
Pavlos Kalogeras, Senior Enterprise Architect, Lufthansa Group
Surviving Enterprise Architecture – Lessons Learned
Chloe Gray, Head of EA & Kathryn Goddard, Senior EA, Nationwide Building Society
The Evolving Role of EAs in Shaping Resilient & Adaptable Organisations
Baz Singh, Chief Architect, Specsavers
Junior Brandt, Europe Network Leader, Chief Architect Network
Luca de Risi, CEO, MEGA International
Moderator: Grant Ecker, Founder, Chief Architect Network
What Skills Do High-Performing Enterprise Architects Possess - How is this Changing?
Rubi Kaur, Chief Enterprise Architect, Lloyds Banking Group
Mohamed Abd El Kader, Chief Enterprise Architect, PWC
Soniya Mahale, Senior Enterprise Architect, Nationwide Building Society
Moderator: Peter Pugh-Jones, Director, Strategic Accounts, Confluent
Closing Remarks
Philip Bell, Director, Sofa Summits
Registration Options
IT and Digital Transformation Practitioners
For those working in Enterprise Architecture Data, IT and AI at end user companies
€ 40
% Early Bird Ticket until 27 January €80 after the date
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% Access to SwitchOn Summit
% One 2 One Speed Networking
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% Private and Public Chat
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% Virtual Exhibition
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* Sofa Summits reserves the rights to cancel the registration if the registration conditions are not met or the registration details are false.
Sponsors
Co-Host Partner
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Supporting Partner
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Sponsorship
Our virtual conferences look & feel like the real thing - complete with speaker sessions & an exhibition hall. But you don't have to leave your computer to display your products & services, chat with attendees & generate high-volume, targeted leads. No flights, no hotels, no expensive booth setup - no hassle.