26 FEBRUARY 2026 - ON AN ONLINE DEVICE NEAR YOU
The Enterprise Architecture Show
Co-Host Partner 2026
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ABOUT
The challenge for Enterprise Architects is continually evolving - organisations are becoming more reliant on technology to deliver competitive advantage, but how can this be delivered in a way that enables innovation?
switchON will showcase how the future of enterprise architecture depends on the ability to engage across the organisation - from an ivory tower to an empowered community.
Pushing Boundaries
We do not sit on the fence at switchON - speakers are encouraged to address the most difficult questions, by sharing experiences & getting involved in the discussion you can shape the future too
Cutting Edge Content
Our promise to you is top class content, speakers & discussions - all presentations are specially created for switchON, putting you at the forefront of change & to leave you inspired for the future.
Unlocking Value
EA’s can harness the knowledge locked up within the organisation, balancing control with adaptability to drive innovation & change across the business. Join us & get connected at switchON
Building Influence
Are you struggling to gain influence in your organisation? Frustrated that stakeholders won’t buy in? You’re not alone! switchON brings together like minds to provide ideas & tools on how to build your influence
What’s switchON all about??
Who should attend
> CIO's
> Vice President IT
> Head of Enterprise Architecture
> Head of Cloud Architecture
> Head of Data Architecture
> Head of IT/Business Applications
> Head of IT
> Enterprise Architect
> Head of Process Management
> Cloud Architect
> Data Architect
> Business Architect
Speakers
Arka Dutta
Executive Director, EA
ISS STOXX
Erik Haahr
Chief Adviser - EA
IT & Development Agency
Jose Freitas
Lead Enterprise Architect
IATA
Laura van Weegen
Business Architect
Philip Morris International
Paul van der Merwe
Head of Enterprise Architecture
Standard Bank Group
Rubens Fonseca
Lead Enterprise Architect
SBM Offshore
Carmen Dincu
Platform Product Owner
Vestas
Grant Ecker
Founder
Chief Architect Network
Josef Vlasák
Director, Enterprise Architecture
Global Payments, Inc
Lisa Woodall
Author
Whatever Next?
Pawel Gawronski
Director of Business Architecture
Global Payments
Wayne Filin-Mathews
Chief Enterprise Architect
AstraZeneca
Claudiu Gura
Enterprise Architect
Raiffeisen Bank
Hassan Abba
Head of R&D Architecture
AstraZeneca
K. Venkatasubramanian
Global Head of EA
MediaMarktSaturn
Maxime Vande Ghinste
Business Architect
Wise
Philip Bell
Director
Sofa Summits
Eric Jager
Author
Mastering the TOGAF Standard
Jenny Wilson
Chief Architect
Kingfisher Group
Kaine Ugwu
OpenCA Master Enterprise Arch.
The Foresight-Driven Enterprise
Nadzeya Stalbouskaya
Technology Architect
IAG Transform
Roger Stoffers
Enterprise Architect
ASN Bank
AGENDA
The schedule is based on the Central European Time Zone
Opening Remarks
Philip Bell, Director, Sofa Summits
Let's Start by Being Human - Rewiring Beyond the Stack, Reimagining the Roadmap, Reconnecting the Human Layer
Lisa Woodall, Author, Whatever Next?
Leading Through Transformation: Building the Enterprise Architectures That Empower People and Accelerate Change
Session reserved for Bizzdesign
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Future Role of the Enterprise Architect - Trends, Future challenges and Their Impact on the Architect
Erik Haahr, Chief Adviser - EA, IT & Development Agency - Denmark
Get Your Data AI-Ready with Knowledge Graphs & Agentic GraphRAG
Session reserved for Sponsor
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
The Invisible Blueprint: How People & Culture are the hidden Infrastructure of your Organisation
Roger Stoffers, Enterprise Architect, ASN Bank
The Real-Time Enterprise - How Data Streaming Will Redefine Decision-Making, Integration & Business Agility
Session reserved for Sponsor
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
EA as the Conscience of AI Governance – Perspective Towards Ethical AI
Krishnan Venkatasubramanian, Global Head of EA, MediaMarktSaturn
Designing the Foresight-Driven Enterprise - a Practical Playbook to Improve Decision Quality
Kaine Ugwu, OpenCA Master Enterprise Architect, The Foresight-Driven Enterprise
From Strategy to Platform - How Enterprise Architecture Principles Drive Product Success
Carmen Dincu, Platform Product Owner, Vestas
From Data to Decisions - Building the Architectural Foundations for an Intelligent Enterprise
Session reserved for Sponsor
Bridging Strategy, Structure & Experience for Sustainable Transformation
Session reserved for Sponsor
Building the Connective Enterprise - Ecosystems That Scale, Adapt & Create Shared Value
Session reserved for Sponsor
AI for EA - How can EA use AI to be More Effective in Delivering Value to the Organisation?
Paul van der Merwe, Head of Enterprise Architecture, Standard Bank Group
From Capabilities to Customers: Evolving Business Architecture for the Product Age
Pawel Gawronski, Director of Business Architecture, Global Payments
Architecting for Reuse: Why Platform Thinking is the New EA Imperative
Nadzeya Stalbouskaya, Technology Architect, IAG Transform
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
The Organising of Enterprise Architecture at AstraZeneca - Building a Foundation for Success
Wayne Filin-Mathews, Chief Enterprise Architect, AstraZeneca
Mythbusting the TOGAF Standard - Dispelling Common Misconceptions about TOGAF
Eric Jager, Author, Mastering the TOGAF Standard
Information is Different from Data: Why this Matters in a Digital World
Laura van Weegen, Business Architect, Philip Morris International
Architecting for Endurance - Establishing the Core Capabilities That Make Enterprise Architecture Thrive
Session reserved for Sponsor
Blueprints for Impact - Structuring Enterprise Architecture to Deliver Strategic Value
Session reserved for Sponsor
Adapting for Tomorrow - Evolving Enterprise Architecture to Stay Relevant in a Rapidly Changing World
Session reserved for Sponsor
The Practice of Enterprise Architecture at AstraZeneca - Optimising EA for Maximum Impact & Value Added
Hassan Abba, Head of R&D Architecture, AstraZeneca
Less Framework, More Impact: A Practical Guide to Lean Enterprise Architecture
Maxime Vande Ghinste, Enterprise Architect
Lead with People, Scale with Automation: Modern Enterprise Architecture for Humans + AI
Claudiu Gura, Enterprise Architect, Raiffeisen Bank
Architecting for Adaptability: Designing Enterprises that Thrive Amid Constant Change & Disruption
- Jenny Wilson, Chief Architect, Kingfisher Group
- Josef Vlasák, Director, EA, Global Payments, Inc
- Panellist to be confirmed
Moderator: Grant Ecker, Founder, Chief Archiect Network
Balancing Innovation & Governance: Redefining the Role of Enterprise Architects in the Age of AI
- Jose Freitas, Lead Enterprise Architect, IATA
- Rubens Fonseca, Lead Enterprise Architect, SBM Offshore
- Arka Dutta, Executive Director, EA, ISS STOXX
Moderator to be confirmed
Closing Remarks
Philip Bell, Director, Sofa Summits
Registration Options
* Sofa Summits reserves the rights to cancel the registration if the registration conditions are not met or the registration details are false.
Sponsors 2025
Co-Host Partner
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Supporting Partner
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Sponsorship
Our virtual conferences look & feel like the real thing - complete with speaker sessions & an exhibition hall. But you don't have to leave your computer to display your products & services, chat with attendees & generate high-volume, targeted leads. No flights, no hotels, no expensive booth setup - no hassle.