4 DECEMBER 2025 - ON AN ONLINE DEVICE NEAR YOU
The Enterprise Architecture Show
ABOUT
The challenge for Enterprise Architects is continually evolving - organisations are becoming more reliant on technology to deliver competitive advantage, but how can this be delivered in a way that enables innovation?
switchON will showcase how the future of enterprise architecture depends on the ability to engage across the organisation - from an ivory tower to an empowered community.
Pushing Boundaries
We do not sit on the fence at switchON - speakers are encouraged to address the most difficult questions, by sharing experiences & getting involved in the discussion you can shape the future too
Cutting Edge Content
Our promise to you is top class content, speakers & discussions - all presentations are specially created for switchON, putting you at the forefront of change & to leave you inspired for the future.
Unlocking Value
EA’s can harness the knowledge locked up within the organisation, balancing control with adaptability to drive innovation & change across the business. Join us & get connected at switchON
Building Influence
Are you struggling to gain influence in your organisation? Frustrated that stakeholders won’t buy in? You’re not alone! switchON brings together like minds to provide ideas & tools on how to build your influence
What’s switchON all about??
Who should attend
> CIO's
> Vice President IT
> Head of Enterprise Architecture
> Head of Cloud Architecture
> Head of Data Architecture
> Head of IT/Business Applications
> Head of IT
> Enterprise Architect
> Head of Process Management
> Cloud Architect
> Data Architect
> Business Architect
Speakers
Adrian Rossi
Principal Enterprise Architect
BAE Systems Australia
Dhiraj Matlani
Director Enterprise Architecture
NDIS
Piyush Bijwal
Senior Enterprise Architect
Services Australia
Surya Kumari
Director, Enterprise Architecture
Zahir Akhtar Ahmed
VP & Product Owner
Diageo
Ben Yu
Implementation Architect
VTS
Justinus Permana
Enterprise Architecture Head
BFI Finance
Ravichander Rajendran
Director - Enterprise Inf. Arch.
AstraZeneca
Tori Anastas
Customer Success Director
Bizzdesign
Zaid Musadeeq
Principal Enterprise Architect
Grameenphone
Conor Farrell
APAC Product Consultant
Avolution
Michael Stark
Enterprise Architect
Tower Insurance
Senthil Kumar
Enterprise Data & AI Architect
World Vision
Usman Zafar
Senior Principal Ent. Arch.
Invesco
Daniela Alexandrescu
Principal Architect
Officeworks
Mushtaq Ahmed
Digital Transformation Advisor
Confidential Govt. Entity
Shishir Sarkar
VP - Enterprise Architecture
Deutsche Bank
Vinay Simha
Founder
Strategic Business Networks
AGENDA
The schedule is based on the Singapore Standard Time Zone
Opening Remarks
Philip Bell, Director, Sofa Summits
From Architects to Influencers: Developing Leadership Capabilities Within EA Teams
Adrian Rossi, Principal Enterprise Architect, BAE Systems Australia
Building Future-Ready Enterprise Architecture Capabilities: From Strategy to Scalable Execution
Daniela Alexandrescu, Principal Architect, Officeworks
Bringing Impactful Business Thinking into Your EA Practice - Have you Been Turning up to a Gunfight with only a Sticky-Note?
Michael Stark, Enterprise Architect, Tower Insurance
From Solution Architect to Trusted Advisor - Understand the Pitfalls that Hold many Architects Back
Ben Yu, Implementation Architect, Vector Technology Solutions
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Reimagining Enterprise Architecture for the AI-Driven Enterprise of Today
Piyush Bijwal, Senior Enterprise Architect, Services Australia
Designing for Constant Change: How EA Enables Adaptive & Resilient Transformation
Justinus Permana, Enterprise Architecture Head, BFI Finance
Accelerating Change: Roadmaps as the Engine of Enterprise Transformation
Conor Farrell, APAC Product Consultant, Avolution
Are Traditional EA Frameworks Dead? How AI is Changing Business & in Turn Changing EA
- Dhiraj Matlani, Director, Enterprise Architecture, National Disability Insurance Agency
- Surya Kumari Saripalli, Director, Enterprise Architecture
- Usman Zafar, Senior, Principal Enterprise Architect, Invesco
- Tori Anastas, Customer Success Director, Bizzdesign
Moderator: Michael Stark, Enterprise Architect, Tower Insurance
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
The Information Architect - Navigator of the Agentic AI Era
Ravichander Rajendran, Director - Enterprise Information Architecture, AstraZeneca
Architecting Sales Order Optimisation - How EA Guided the Process to Add Real Business Value
Zahir Akhtar Ahmed, VP & Product Owner, Diageo
Governing the Intelligent Enterprise: The Architect’s Role in Scaling Responsible AI
Senthil Kumar, Enterprise Data & AI Architect, World Vision
System Architecture Design Should be Technology Agnostic, not Technology Dependent
Shishir Sarkar, VP - Enterprise Architecture, Deutsche Bank
Establishing Trust: Building Effective AI Governance Frameworks for Enterprise Risk, Compliance, and Innovation
Speaker to be Confirmed
Composable Enterprise Architecture: Building Business Agility Through Modular Design
Vinay Simha, Founder, Strategic Business Networks
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Calibrating Enterprise Partnerships in the Symbiotic Age of AI or Enterprise Partnerships in the Age of AI
Zaid Musadeeq, Principal Enterprise Architect, Grameenphone
Rewiring the Enterprise: Embracing AI-Driven Data Architecture for Scalable Intelligence
Mushtaq Ahmed, Digital Transformation Advisor, Confidential Govt. Entity
Closing Remarks
Philip Bell, Director, Sofa Summits
Registration Options
* Sofa Summits reserves the rights to cancel the registration if the registration conditions are not met or the registration details are false.
Sponsors
Supporting Partner
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Sponsorship
Our virtual conferences look & feel like the real thing - complete with speaker sessions & an exhibition hall. But you don't have to leave your computer to display your products & services, chat with attendees & generate high-volume, targeted leads. No flights, no hotels, no expensive booth setup - no hassle.