4 DECEMBER 2025 - ON AN ONLINE DEVICE NEAR YOU
The Enterprise Architecture Show
ABOUT
The challenge for Enterprise Architects is continually evolving - organisations are becoming more reliant on technology to deliver competitive advantage, but how can this be delivered in a way that enables innovation?
switchON will showcase how the future of enterprise architecture depends on the ability to engage across the organisation - from an ivory tower to an empowered community.
Pushing Boundaries
We do not sit on the fence at switchON - speakers are encouraged to address the most difficult questions, by sharing experiences & getting involved in the discussion you can shape the future too
Cutting Edge Content
Our promise to you is top class content, speakers & discussions - all presentations are specially created for switchON, putting you at the forefront of change & to leave you inspired for the future.
Unlocking Value
EA’s can harness the knowledge locked up within the organisation, balancing control with adaptability to drive innovation & change across the business. Join us & get connected at switchON
Building Influence
Are you struggling to gain influence in your organisation? Frustrated that stakeholders won’t buy in? You’re not alone! switchON brings together like minds to provide ideas & tools on how to build your influence
What’s switchON all about??
Who should attend
> CIO's
> Vice President IT
> Head of Enterprise Architecture
> Head of Cloud Architecture
> Head of Data Architecture
> Head of IT/Business Applications
> Head of IT
> Enterprise Architect
> Head of Process Management
> Cloud Architect
> Data Architect
> Business Architect
Speakers 2024
Bryce Undy
Enterprise Architect
Dep. Infrastructure & Trans.
James Mayfield
Head of Enterprise Architecture
Insignia Financial
Mohan Krishnamoorthy
Enterprise Architecture Lead
Medtronic
Vinay Simha
Principal Enterprise Architect
Philips
Deepak Mantry
Global Enterprise Architect
BAT
Kathy Burr
Senior Man. Enterprise Arch.
BAE Systems
Pradeep Yadav
IT Chief Software Architect
Danske Bank
Fuad Hassan
Fmr Senior Adviser EA
Rio Tinto
Mher Foudoulian
Services Manager ANZ
Mega
Robert Fisher
Enterprise Architect
Endeavour Group
Imran Merchant
Director of Enterprise Architecture
Australian Digital Health
Michael Stark
Enterprise Architect
Tower Insurance
Saumajit Das
Senior Enterprise Architect
Income Insurance
AGENDA
The schedule is based on the Singapore Standard Time Zone
Opening Remarks
Philip Bell, Director, Sofa Summits
Architecting Architecture – Building & Developing a High-Performing Architecture Team
James Mayfield, Head of Enterprise Architecture, Insignia Financial
The 7 Wastes of Architecture - Can Enterprise Architecture Leverage Lean Thinking?
Michael Stark, Enterprise Architect, Tower Insurance
Unlocking Business Potential: Designing Composable Architectures for Scalability & Flexibility
Deepak Mantry, Global Enterprise Architect, BAT
Navigating Digital Transformation: Strategies for Agile Enterprise Architecture in a Rapidly Evolving Landscape
Imran Merchant, Director of Enterprise Architecture, Australian Digital Health Agency
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Charting the Path to a Connected Future: Cloud Architecture that Enables Innovation
Robert Fisher, Enterprise Architect, Endeavour Group
Integrating Data Strategy into Enterprise Architecture for Competitive Advantage
Vinay Simha, Principal Enterprise Architect, Philips
Embedding an Innovation Culture Across an Organisation - How EA Acts as an Enabler to Change
Fuad Hassan, Senior Adviser Enterprise Architecture, Rio Tinto
Data-Driven Architectures: Crafting Strategies for Effective Enterprise-Wide Data Governance & Utilisation
Bryce Undy, Enterprise Architect, Dep. of Infrastructure & Transport
Panel Discussion: Future-Proofing Enterprise Architectures - Agile Strategies for Adapting to Technological Disruption
- Michael Stark, Enterprise Architect, Tower Insurance
- Mher Foudoulian, Services Manager ANZ, Mega International
- Imran Merchant, Director of EA, Australian Digital Health Agency
Moderator: Vinay Simha, Principal Enterprise Architect, Philips
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Strategic Alignment: Integrating Enterprise Architecture with Business Objectives for Enhanced Performance
Kathy Burr, Senior Manager Enterprise Architecture, BAE Systems
Gen AI & Enterprise Architecture: Embracing Next-Generation Technologies for Intelligent Business Solutions
Saumajit Das, Senior Enterprise Architect, Income Insurance
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Architectural Practices Driving Successful Digital Transformation - Improve Your Business with Domain-Driven Design
Pradeep Yadav, IT Chief Software Architect, Danske Bank
Riding out Changes During a 5-year Tenure as an Enterprise Architect at a Multinational
Mohan Krishnamoorthy, Enterprise Architecture Lead, Medtronic
Closing Remarks
Philip Bell, Director, Sofa Summits
Registration Options
* Sofa Summits reserves the rights to cancel the registration if the registration conditions are not met or the registration details are false.
Sponsors
Supporting Partner
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Sponsorship
Our virtual conferences look & feel like the real thing - complete with speaker sessions & an exhibition hall. But you don't have to leave your computer to display your products & services, chat with attendees & generate high-volume, targeted leads. No flights, no hotels, no expensive booth setup - no hassle.