ABOUT
The challenge for Enterprise Architects is continually evolving - organisations are becoming more reliant on technology to deliver competitive advantage, but how can this be delivered in a way that enables innovation?
switchON will showcase how the future of enterprise architecture depends on the ability to engage across the organisation - from an ivory tower to an empowered community.
Pushing Boundaries
We do not sit on the fence at switchON - speakers are encouraged to address the most difficult questions, by sharing experiences & getting involved in the discussion you can shape the future too
Cutting Edge Content
Our promise to you is top class content, speakers & discussions - all presentations are specially created for switchON, putting you at the forefront of change & to leave you inspired for the future.
Unlocking Value
EA’s can harness the knowledge locked up within the organisation, balancing control with adaptability to drive innovation & change across the business. Join us & get connected at switchON
Building Influence
Are you struggling to gain influence in your organisation? Frustrated that stakeholders won’t buy in? You’re not alone! switchON brings together like minds to provide ideas & tools on how to build your influence
What’s switchON all about??
Who should attend
> CIO's
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> Vice President IT
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> Head of Enterprise Architecture
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> Head of Cloud Architecture
> Head of Data Architecture
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> Head of IT/Business Applications
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> Head of IT
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> Enterprise Architect
> Head of Process Management
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> Cloud Architect
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> Data Architect
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> Business Architect

Speakers

AGENDA
The schedule is based on the Eastern Daylight Time (EDT) (US & Canada) Timezone
Opening Remarks

Philip Bell, Director, Sofa Summits
A Business Outcome Driven Architecture Practice - Supporting Business Strategy & Delivering Tangible Value

Mahnaz Tavousi, VP – Global EA, Manulife
Effective Collaboration is Data-Driven: How-to Align Strategy & Execution

Session Reserved for ValueBlue - Speaker to be Confirmed
Reduce Risk & Enhance AI Value with EA Principles & Standards - Ground your AI Strategy in Value Creation

Dan Lovejoy, Enterprise Architect Expert, OGE Corp
Critical Success Factors in Designing Customer Centric Architecture to Enable Organisational Value

Speaker to be Confirmed
Exhibition & One 2 One Networking

- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Semantic AI Powered Autonomous IT Operations at Scale - The Next Step for Efficiency & Productivity

Speaker to Be Confirmed
A Systematic Approach to Quote-to-Cash Technology Architecture to Deliver an Optimized Digital Customer Experience

Srivats Ravichandran, Principal Enterprise Architect, Equinix
Unlocking the Potential of Modern Enterprise Architecture: Achieving Business Value & Future-Proofing your Organization

Daniel Hebda, Chief Strategy Officer, MEGA International
What is The Role of Enterprise Architecture Within the Government CX?

Curtis Lupton, Senior Account Executive, ins-pi
The Key Role for Data Lineage: Understanding, Recording & Visualising Data as it Flows from Sources to Consumption

Wayne Filin-Matthews, Head of Strategy & EA, NextEra Energy
What is Omnichannel & How is it Shaping Customer Experience? Understand the Costs Associated with Each Channel

Gurpreet Bal, Head of Enterprise Architecture, Guardian Life
Exhibition & One 2 One Networking

- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
When Traditional Frameworks Do Not Bring Success, it is Time to Implement an Agile & Adaptable Architecture

Nelson Gama, Principal Enterprise Architect
Designing an Experience Led, Composable Organization by Integrating Total Experience with EA

Suprithi Mukhrjee, Technology EA Leader, Edward Jones
Streamline, Optimize, Succeed: Mastering Application Rationalization in 7 Simple Steps

Mariana Salazar Mejia, Solution Engineer, LeanIX
6 Steps to Build an Enterprise Architecture Foundation - Best Practices for Future-Proofing your EA Practice

Corinna Ahmed, Senior Software Consultant, Avolution Software
Putting People at the Heart of Digital Transformation - A Framework to Breakthrough Structural & Human Behavioural Barriers

Grant Ecker, Chief Enterprise Architect, Danaher
Enterprise Architecture for the Modern, Digital Business - Connecting the Dots to Enable Transformation & Change

Speaker to Be Confirmed
Exhibition & One 2 One Networking

- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Panel Discussion: Building your Influence - Key Get Rights when (Re)Starting your Enterprise Architecture Journey

- Grant Ecker, Chief Enterprise Architect, Danaher
- Mani Soundararajan, Chief Enterprise Architect, Sephora
- Leandra Ganci, Sr Managing Director, EA, Save the Children US
- Sudhakar Sundaresan, Head of EA, Pearson
- Moderator: to be Confirmed
Panel Discussion: From Enterprise Architect to Internal Consultant - Developing EA as a Strategic Business Enabler

- Daniel Hebda, Chief Strategy Officer, MEGA International
- John de la Rosa, Associate Director, EA, KPMG US
- Zachary Lendon, VP, EA Strategy, Marriott International
- Moderator: Geeta Pyne, Chief Architect, TIAA
Closing Remarks

Philip Bell, Director, Sofa Summits
Registration Options
IT & Digital Transformation Practitioners
For those working in IT and Enterprise
Practitioners at end user companies
$ 40
% Early Bird Ticket until 26 September -
$80 after the date
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% Access to SwitchOn Americas
% One 2 One Speed Networking
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% Private and Public Chat
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% Virtual Exhibition
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% Certificate of participation
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* Sofa Summits reserves the rights to cancel the registration if the registration conditions are not met or the registration details are false.

Sponsorship
Our virtual conferences look & feel like the real thing - complete with speaker sessions & an exhibition hall. But you don't have to leave your computer to display your products & services, chat with attendees & generate high-volume, targeted leads. No flights, no hotels, no expensive booth setup - no hassle.