29 OCTOBER 2026 - ON AN ONLINE DEVICE NEAR YOU
The Enterprise Architecture Show
Co-Host Partner
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ABOUT
What’s switchON all about?
switchON brings together Enterprise Architects, technology leaders & change makers to share what’s really happening inside organisations. No ivory towers, no recycled presentations & no sitting on the fence.
It’s a place to challenge thinking, exchange practical experience, discover new ideas & connect with the architects shaping what comes next. Making EA work in large complex organisations is very different to EA theory - switchON provides the venue to showcase how architects make EA work in the real world.
Community
Connect with a community of architects that understand your challenges & opportunities. Share experiences, build meaningful relationships & learn from people who are pushing the boundaries
Insight
We empower speakers to discuss the challenges & experiences that are most valuable to them - straight talking ideas & perspectives with no agenda other than to enrich the community.
Challenge
We believe the best conversations happen when conventional thinking is challenged. Hear different perspectives, question the status quo & explore how EA must adapt to meet business challenges.
Impact
Architecture is about more than frameworks & technology, it’s about making change happen. Discover new ways to demonstrate value, influence decisions & create meaningful impact.
Who should attend
> Enterprise Architects
> Enterprise Data Architects
> Business Architects
> Transformation Leaders
> Chief Architect
> Heads of Architecture
> IT Architects
> Solution Architects
> Digital Architects
> Information Architects
> Domain Architects
> CTOs & CIOs
Speakers
Brian Chambers
Chief Architect
Chick-Fil-A
Geeta Pyne
EA Thought Leader
Jelle Visser
CEO
BlueDolphin
Mukesh Singhania
Principal Enterprise Architect
Philip Morris International
Pankkaj Joshi
Enterprise Architect
Universal Orlando Resort
Sara Tahsiniaraghi
Enterprise Architect
Fraser Health Authority
Vijay Joshi
Director, Enterprise Architecture
Concora Credit
Charles Bartley
Outbound Product Manager
ServiceNow
Gordon Cooper
Field Chief Enterprise Architect
Orbus Software
Lakshmanan Velayutham
Director of Enterprise Architecture
National Grid
Neha Tiwari
Lead Enterprise Architect
Ahold Delhaize
Philip Bell
Director
Sofa Summits
Sharjeel Sajid
SVP Enterprise Services
Landmark Group
Dominic Patruno
Director - Enterprise Architecture
Jabil
Gretchen Paules
Dir. IT Strategy & Planning
Penn State University
Marty Samadder
Head, Global IT EA
Novelis
Nelson Gama
Head of Enterprise Architecture
Riot Games
Randy Potter
Board Member
Chief Architect Network
Sunil Muduli
Senior Director, Ent. Architecture
Ebony Baldwin
Solutions Consultant
Ardoq
Jack Moloney
Solution Leader – Americas
SAP LeanIX
Morten Stender
Partner
Next-Insight
Octave Orgeron
EA & Strategy Fellow
RTX
Sandeep Nema
Director, Head of EA
Cook County - BoT
Tony Sina
Sales Engineer
BlueDolphin
AGENDA
The schedule is based on the Eastern Daylight Time (EDT) (US & Canada) Timezone
Opening Remarks
Philip Bell, Director, Sofa Summits
AI Readiness is Architecture Readiness - Why Business Value from AI is Still Elusive & How EA Must Underpin AI Transformation
Brian Chambers, Chief Architect, Chick-Fil-A
Find Your Minimum Viable Hospital with BlueDolphin - Walk Through an Example Outage Scenario with us
Tony Sina, Sales Engineer & Jelle Visser, CEO, BlueDolphin
Combine a Capability-Based View with a Service-Oriented Perspective to Strengthen your Enterprise Architecture
Nelson Gama, Head of Enterprise Architecture, Riot Games
Shadow AI: The Estate Nobody's Mapping & Everybody Owns
Ebony Baldwin, Solutions Consultant, Ardoq
Beyond Isolated Intelligence: Architecting the Conscious Enterprise - an Enterprise that Senses, Understands, Learns, Adapts & Anticipates
Gordon Cooper, Field Chief Enterprise Architect, Orbus Software
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Proving Business Value: Measuring, Communicating & Defending the Impact of EA in Executive Decision-Making
Vijay Joshi, Director, Enterprise Architecture, Concora Credit
Smart Isn't Cheap: The Enterprise Architecture of Contextual Intelligence & Its Real Cost
Neha Tiwari, Lead Enterprise Architect, Ahold Delhaize
Building a Resilient & Agile Enterprise Architecture Strategy
Jack Moloney, Solution Leader – Americas, SAP LeanIX
Designing the AI-Native Enterprise using ServiceNow Enterprise Architecture
Charles Bartley, Outbound Product Manager, ServiceNow
Well Architected Enterprise Architecture - Framework to Help Transformation Realize Business Value by Improving Decision Quality Early
Pankkaj Joshi, Enterprise Architect, Universal Orlando Resort
Applied Architecture - Readiness for Enterprise AI @ Scale - Key Building Blocks for AI Enabled Enterprise Architecture
Sunil Muduli, Senior Director, Enterprise Architecture
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Too Much Change, Not Enough Clarity: Rethinking AI-Driven Transformation
Gretchen Paules, Dir. IT Strategy & Planning, Penn State University
AI Governance & Agentic Control Planes - Capabilities, Market position & Guardrails
Lakshmanan Velayutham, Director of Enterprise Architecture, National Grid
Architecture as a Common Language: Connecting Strategy, Transformation & Impact
Morten Stender, Partner, Next-Insight
From Repositories to Enterprise Knowledge Graphs: How GraphRAG Will Transform Enterprise Architecture
Sara Tahsiniaraghi, Enterprise Architect, Fraser Health Authority
Leveraging AI for Business Capability Mapping & Modeling - How Claude can Automate ArchiMate Modeling with Archi & jArchi
Octave Orgeron, EA & Strategy Fellow, RTX
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
The Pace of Change - How EA Must Continually Evolve to Meet the Ever Changing Needs of the Enterprise
- Sharjeel Sajid, SVP Enterprise Services, Landmark Group
- Dominic Patruno, Director - Enterprise Architecture, Jabil
- Marty Samadder, Head, Global IT Enterprise Architecture, Novelis
Moderator - Jelle Visser, CEO, BlueDolphin
Chief Architect Network - Architecting Intelligence - AI Readiness vs Human Readiness
- Sandeep Nema, Director, Head of EA, Cook County - Bureau of Technology
- Geeta Pyne, EA Thought Leader & CAN Member
- Mukesh Singhania, Principal Enterprise Architect, Philip Morris International
Moderator - Randy Potter, Board Member, Chief Architect Network
Closing Remarks
Philip Bell, Director, Sofa Summits
Registration Options
IT & Digital Transformation Practitioners
For those working in IT and Enterprise
Practitioners at end user companies
$ 50
% Early Bird Ticket until 29 September -
$100 after the date
% Access to SwitchOn Americas
% One 2 One Speed Networking
% Private and Public Chat
% Virtual Exhibition
% Certificate of participation
* Sofa Summits reserves the rights to cancel the registration if the registration conditions are not met or the registration details are false.
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Sponsorship
Our virtual conferences look & feel like the real thing - complete with speaker sessions & an exhibition hall. But you don't have to leave your computer to display your products & services, chat with attendees & generate high-volume, targeted leads. No flights, no hotels, no expensive booth setup - no hassle.