
ABOUT
The challenge for Enterprise Architects is continually evolving - organisations are becoming more reliant on technology to deliver competitive advantage, but how can this be delivered in a way that enables innovation?
switchON will showcase how the future of enterprise architecture depends on the ability to engage across the organisation - from an ivory tower to an empowered community.
Pushing Boundaries
We do not sit on the fence at switchON - speakers are encouraged to address the most difficult questions, by sharing experiences & getting involved in the discussion you can shape the future too
Cutting Edge Content
Our promise to you is top class content, speakers & discussions - all presentations are specially created for switchON, putting you at the forefront of change & to leave you inspired for the future.
Unlocking Value
EA’s can harness the knowledge locked up within the organisation, balancing control with adaptability to drive innovation & change across the business. Join us & get connected at switchON
Building Influence
Are you struggling to gain influence in your organisation? Frustrated that stakeholders won’t buy in? You’re not alone! switchON brings together like minds to provide ideas & tools on how to build your influence
What’s switchON all about??
Who should attend
> CIO's
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> Vice President IT
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> Head of Enterprise Architecture
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> Head of Cloud Architecture
> Head of Data Architecture
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> Head of IT/Business Applications
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> Head of IT
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> Enterprise Architect
> Head of Process Management
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> Cloud Architect
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> Data Architect
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> Business Architect
Speakers

AGENDA
The schedule is based on the Eastern Daylight Time (EDT) (US & Canada) Timezone
Opening Remarks
Philip Bell, Director, Sofa Summits
AI Readiness is Architecture Readiness - Why Business Value from AI is Still Elusive & How EA Must Underpin AI Transformation
Brian Chambers, Chief Architect, Chick-Fil-A
88% of Transformations Projects Fail - Build your Plan to Deliver Change that Actually Delivers
Session Reserved for BlueDolphin
Combine a Capability-Based View with a Service-Oriented Perspective to Strengthen your Enterprise Architecture
Nelson Gama, Head of Enterprise Architecture, Riot Games
The AI-First Approach to Enterprise Architecture - Spend More Time Driving Decisions, not Documenting Them
Session Reserved for Ardoq
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Proving Business Value: Measuring, Communicating & Defending the Impact of EA in Executive Decision-Making
Vijay Joshi, Director, Enterprise Architecture, Concora Credit
Smart Isn't Cheap: The Enterprise Architecture of Contextual Intelligence & Its Real Cost
Neha Tiwari, Lead Enterprise Architect, Ahold Delhaize
More Change, Less Friction - Make your Transformations Happen Better, Faster & with Greater Impact
Session Reserved for SAP LeanIX
Designing the AI-Native Enterprise using ServiceNow Enterprise Architecture
Charles Bartley, Outbound Product Manager, ServiceNow
Well Architected Enterprise Architecture - Framework to Help Transformation Realize Business Value by Improving Decision Quality Early
Pankkaj Joshi, Enterprise Architect, Universal Orlando Resort
Applied Architecture - Readiness for Enterprise AI @ Scale - Key Building Blocks for AI Enabled Enterprise Architecture
Sunil Muduli, Senior Director, Enterprise Architecture
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
Too Much Change, Not Enough Clarity: Rethinking AI-Driven Transformation
Gretchen Paules, Dir. IT Strategy & Planning, Penn State University
AI Governance & Agentic Control Planes - Capabilities, Market position & Guardrails
Lakshmanan Velayutham, Director of Enterprise Architecture, National Grid
Architecture as Strategy Partner: Influencing Investment, Portfolio Decisions & Transformation Priorities at Board Level
Speaker to be Confirmed
Architecture as a Common Language: Connecting Strategy, Transformation & Impact
Morten Stender, Partner, Next-Insight
From Repositories to Enterprise Knowledge Graphs: How GraphRAG Will Transform Enterprise Architecture
Sara Tahsiniaraghi, Enterprise Architect, Fraser Health Authority
Leveraging AI for Business Capability Mapping & Modeling - How Claude can Automate ArchiMate Modeling with Archi & jArchi
Octave Orgeron, EA & Strategy Fellow, RTX
Exhibition & One 2 One Networking
- Take a virtual walk through our online exhibition - find some inspiration
- One 2 One Meetings with Sponsors, Exhibitors & Peers
The Pace of Change - How EA Must Continually Evolve to Meet the Ever Changing Needs of the Enterprise
- Sid Mekla, Chief Enterprise Architect, Altria
- Dominic Patruno, Director - Enterprise Architecture, Jabil
- Heather Gavlak, Chief Architect & Head of Data, Edward Jones
Moderator - Jelle Visser, CEO, BlueDolphin
Chief Architect Network - Architecting Intelligence - AI Readiness vs Human Readiness
- Sandeep Nema, Director, Head of EA, Cook County - Bureau of Technology
- Geeta Pyne, EA Thought Leader & CAN Member
- Mukesh Singhania, Principal Enterprise Architect, Philip Morris International
Moderator - Randy Potter, Board Member, Chief Architect Network
Closing Remarks
Philip Bell, Director, Sofa Summits
Registration Options
IT & Digital Transformation Practitioners
For those working in IT and Enterprise
Practitioners at end user companies
$ 50
% Early Bird Ticket until 29 September -
$100 after the date
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% Access to SwitchOn Americas
% One 2 One Speed Networking
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% Private and Public Chat
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% Virtual Exhibition
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% Certificate of participation
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* Sofa Summits reserves the rights to cancel the registration if the registration conditions are not met or the registration details are false.

Sponsorship
Our virtual conferences look & feel like the real thing - complete with speaker sessions & an exhibition hall. But you don't have to leave your computer to display your products & services, chat with attendees & generate high-volume, targeted leads. No flights, no hotels, no expensive booth setup - no hassle.












































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